As a small business owner, you have big goals. You want to attract loyal customers, build a dedicated team, and become a leader in your niche. Maybe you've heard it’s essential to focus on digital marketing but found the term vague, overwhelming, and confusing, leaving you unsure of where to start and how it will actually help. We're here to clear up the confusion. We know the ins and outs of online marketing, and we've seen how it helps small businesses grow. With a proper digital marketing strategy, you can reach a massive audience, boost brand awareness, and increase sales all while keeping your costs in check. Since digital marketing is relatively easy to measure and scale, you get a high level of control over your tactics and your results. With this beginner's guide, you'll learn what digital marketing is, what are the traditional types of digital marketing channels and strategies generally used, you'll understand the impact that digital marketing can have on your business's marketing efforts, and what are digital marketers' roles and responsibilities within a traditional marketing team.