C:Pesa is democratising access to clean energy trading for businesses in the Global South. Their platform enables solar and wind asset owners to trade International Renewable Energy Certificates (I-RECs), a market historically dominated by larger players in developed nations. What we delivered: We initially scoped a multi-page site, but a tight timeline and the need for crystal-clear communication led us to recommend a single-page solution. Sometimes simplicity wins. The format allowed us to communicate the Who, What, Why and Where without overwhelming visitors unfamiliar with clean energy trading complexities. Working through design sprints, we structured content into digestible sections with strategically placed CTAs connected to their CRM for seamless lead capture.