Mark Excell is a digital practitioner based in Witney, Oxfordshire, with over twenty years of hands-on experience across technical SEO, Generative Engine Optimisation (GEO), web design and development, and UX design. The work starts with strategy and ends with measurable results, whether that means growing organic visibility, getting found by AI-powered answer engines, or building a website that converts. Search, design and code understood as a single connected discipline.