I was tasked with creating a website for a top wedding dance choreographer in Los Angeles. This specialist works in the premium segment, with couples who are preparing for one of the most important moments in life - their first wedding dance. It visually and semantically reflected what a wedding dance is through the eyes of the couple—not as "choreography," but as a special love story told in movement. When you're dealing with associations, mood, and image, it's important to use the language of love, not "services." So, I had to create more than just a website — I had to build a platform that would really connect with people. I wanted to create a space that would reduce anxiety, highlight our expertise, and open up new sales channels.