Digital marketing refers to the use of electronic media, such as the internet, social media, mobile apps, and other digital channels, to promote products or services. It includes a wide range of marketing activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and website design and development. The goal of digital marketing is to reach and engage potential customers online, and to encourage them to make a purchase or take some other desired action. Digital marketing is an important aspect of modern business, as more and more people are using the internet and social media to research products and make purchasing decisions. Digital marketing allows businesses to target specific groups of customers and track the success of their campaigns in real time.