Good Brand Visibility on widely searched keywords - A good optimized site enjoys good brand visibility on related searched terms. Increase your sales online with the help of search engines - Top ranking on major search engines ensures regular visitors to your site and increases the chance of sales. Maximize Return on investment (ROI) - Amount invested on SEO increases the overall ROI of the organization. Cost Effective way of Marketing online - SEO is a very cost effective way of making online presence. Easily accessible website for users - Optimizing a website as per search engine guidelines makes it more accessible for users