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The international fashion and lifestyle brand Bench has relaunched its website with a completely revamped brand profile and online store. The design of the new website is fully responsive, allowing users to immerse themselves in the urban world of Bench and seamlessly combining e-commerce with brand content. Founded in the UK in 1989 as a small menswear label with roots in the skater and BMX subcultures, Bench is now a globally renowned brand which offers fashion that is both stylish and functional. The brand’s unmistakeable identity is expressed in all Bench collections. The products in the Life and Performance ranges feature an innovative design with a focus on function, meaning they are better suited than ever to the demands of modern, 24-hour city living. The site boasts straightforward user navigation and exceptionally high performance, and makes it a piece of cake to manage multiple versions of a product. A whole host of features including a multiselect filter and infinite scrolling guarantee users a fast and intuitive shopping experience. Small animations, quick shop layers and outfit suggestions also contribute to the store’s improved usability. The CMS enables all five substores to inherit content en masse from the main store. In the “Stories” section, products and looks that are mentioned in blog posts or shown in photo spreads can be directly ordered online using the quick shop function. Customers can also find inspiration in various look books which present the different collections. The collections can also be directly purchased through the look books. The Bench music player highlights Bench’s close connection to music. A selection of playlists based on a variety of themes, events and music genres is available, allowing users to select their favourites and listen to them while browsing. The brand’s new website also features real-time social media integration, with a home page feed showing content that has been shared by users. Mobile access, using a wide variety of email clients and devices, accounts for around 30% of newsletter views, and so we have created a responsive newsletter template for sending the Bench newsletter that works on all mobile devices as well as desktop computers. Software and sR products that were used: Store: OXID Enterprise Edition - sR CMS - sR Merchant Center - sR Performance - sR Search - sR Catalog - sR Outfits - sR Reminder - sR Storefinder