Marketing strategy, naming, logo and website design for start-up Alymed, a new tour operator specialized in medical tourism. Responsive website design that offers services dedicated to the care and well-being of the person, with the possibility to treat themselves at the best hospitals in the world at a competition price than the European countries, which represent the target of the company. Website marketing and content strategy, organization of the digital ecosystem, architecture and usability of the site, published in both English and Italian languages. Site design that offers intuitive user experience, though it has over 200 pages for 190 different treatments.