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UrbanCircle is an online platform connecting families with a wide range of kids related service providers such as tutors, sports coaches, music and arts instructors, babysitters, and nannies in a one-stop-shop format. Through UrbanCircle web and mobile, families will be able to view detailed profiles of various alternative service providers and make informed decisions on who will be the best fit to work with their kids. They will also be able to pay and book online, on-demand, without the hassle of several calls or bank transfers.