As a new brand, Brunswick Park had three main challenges. The website had to look unique and fashion-forward, purchasing had to be super smooth and easy, and the site had to work really well on mobile devices. The blog was designed to look like a magazine because editorial content is super important for the brand story. The website was custom designed and built on the Shopify platform. Brunswick Park is a line of performance apparel for the weekday warrior — those among us for whom work and play blend together, who get up early and stay out late, who refuse to settle.